The Right Tools to Build and Grow Your Online Store
Not sure what e-commerce tools you need to sell online? We've put together a practical stack for small businesses and D2C brands, with recommendations for every essential part of your online store, from building your storefront to accepting payments, managing orders, reaching customers, and tracking growth.
Intermediate
Some familiarity with online tools is helpful.15 ~ 25 hr
Average time to complete the initial setup.18k ~ 20k
Estimated first-year cost.No Coding
No programming knowledge required.Stack Snapshot: Build your online store without figuring everything out on your own
Top Alternative for sellers building branded e-commerce sites
#CustomEcommerce
Best iIf you want more control over your website and are comfortable with WordPress.
#NoCodeEcommerce
Best for small businesses that prioritize simple website building and design.
Who Should Use This Website Setup Stack?
- If you want a complete store with payment + shipping.
- Suits scaling brands needing advanced tools for professional growth.
- Ideal for small businesses, D2C brands, and physical stores going online
When This Stack Isn't the Right Choice
- Avoids it if you are budget-conscious beginners or a local focus, consider Dukaan
- People selling only on marketplaces
- Sell services instead of products
- Want enterprise B2B ecommerce
Quick Steps:
- Store Configuration: Sign up on Shopify, choose template by catalog size and features, customize as your branding, create pages like home, collections, product, and legal pages. Add your logo and connect to domain.
- Product Catalog: Add 50 - 100 products with SEO title & description and images, pricing with GST considerations and add inventory level
- Payments & Shipping: Create payment gateway setup and enable UPI, cards, net banking, and COD so customers can pay easily. Create Shiprocket account to schedule home pickup and auto-generate shipping labels.
- Setup Automation: Use Whatsapp to send order confirmation, shipping updates, and abandoned cart messages
- Create Google Presence: Claim Google Business Profile to List your brand on Google so people can discover and trust your store.
- Start Marketing: Collect emails and send offers and store link to Instagram bio and post product content to drive visitors